Soreen has expanded its range within the convenience snacking category with the launch of a new Banana Loaf Bar, an individually wrapped snack-sized version of the brand’s Banana Malt Loaf.
“The launch of this new flavour follows the success in sales and consumer demand of our Malt Loaf Bars, a healthy snack and source of energy that are widely available in meal deals, so are particularly favoured amongst our pre-family and millennial consumers as a tasty lunchtime treat.” said Bethan Brown, Marketing Director at Soreen.
The new banana flavoured Loaf Bar is vegan approved and comes in at just 135 calories, with 32% less sugar and 58% less fat than the average snack bar, making for the ideal on-the-go snack.
“Given the rising popularity of Soreen Malt Loaf Bar, fuelling sporting adventures, this was our obvious flavour choice when making the decision to expand the range. Plus, we know how much banana as a flavour is loved amongst our Soreen fans,” added Brown.