Pioneering British carbonated drinks brand Ben Shaws is relaunching in July with a fresh new look.

The new bright graphic led design with tongue in cheek humour has taken its inspiration from its Yorkshire roots and its fabulous flavours.

Retro style line drawings relevant to each drink and captions to match give each of the five flavours – Cream Soda, Dandelion & Burdock, Bitter Shandy, Cloudy Lemonade and Root Beer – its own personality and character.

Ben Shaw’s dates back to 1871, and was originally delivered around Huddersfield by Ben with his trusty Shire horses, Bonny, Blossom, Cherry and Dick. The brand put the first canning line into the UK in the 1950s.

A new look website and regional sampling will support the relaunch.

Available from wholesalers, the drinks are all below the soft drinks levy and are available in 330ml recyclable cans, with Cloudy Lemonade, Bitter Shandy and Dandelion & Burdock also available in 500ml and 2litre formats.