Smirnoff has launched a new spirit drink, Smirnoff Infusions, available in two flavour variants: Orange, Grapefruit & Bitters and Raspberry, Rhubarb & Vanilla.
The new spirit drink, which has an ABV of 23%, is made with Smirnoff No.21 Vodka, infused with real fruit essence and natural ingredients.
The drink is recommended to be mixed with soda, with the finished serve containing 87 calories based on a 50 ml serve of Smirnoff Infusions.
Hitting the shelves in time for summer, and available across all channels, the launch will be supported with a £4.4 million above the line campaign.
Sarah Shimmons, Smirnoff marketing manager for Europe at Diageo, said the new addition aims to “tap into the growing demand from consumers for great tasting drinks with a real depth of flavour.”
“The process sees real fruits infused and distilled individually for the perfect amount of time to allow their natural flavours to be extracted. The resulting spirit drink is blended with Smirnoff No. 21 Vodka and crafted at 23% ABV, to ensure the perfect balance of natural and fruity flavours at the heart of the liquid, with good spirit cut-through,” she added.