SCI-MX Nutrition has launched new PRO 2GO, a range of high protein packed snacks for the health-conscious consumer, supported with a £5million investment including above-the-line and in-store campaigns.
PRO 2GO taps into the protein market’s major transformation from a more traditional sports nutrition offer to that of mainstream everyday snacking.
Included in the range are indulgent gooey bars, with a liquid centre, raw bars which are vegan and come in two convenient portions each less than 100 calories, high fibre flapjacks and gluten free bakes which provide a healthy, savoury alternative to everyday crisps.
The range is completed with a tasty high protein real arabica coffee.
Price points range at RRP 89p – £2.49.