Smoothie and juice brand Savsé is set to introduce a new look across its full product range at the International Food and Drink Event (IFE) at ExCeL London (17-20 March 2019).

The redesign follows an overhaul of brand positioning and packaging which will be rolled out into the trade from later this month.

The new positioning and design brings to life the new brand platform of ‘Never Compromise’ as Savsé never pasteurise their fruit and veg, instead using a special, small-batch, high pressure process (HPP) to preserve its drinks.

“At Savsé our mission is to empower people to cram the most into life, we don’t believe consumers should ever have to compromise – especially when it comes to what they eat and drink,” said Charlotte Ashburner, marketing director.

“Savsé is made using HPP (water pressure) to ensure we maintain the natural nutrition in the fruit and veg; making Savsé as good as a home-made. Our new packaging shows everyone exactly what goes into our drinks and how they’re made.”

HPP (also known as pascalisation) is markedly different to other methods such as pasteurisation, which heats up the fruit and vegetables, destroying the natural vitamins, nutrients and the vibrant flavours. The key statement ‘Never Heated’ sits at the heart of new ‘Never Compromise’ communication platform.

Each drink is filled to the brim with 100% natural fruits and antioxidant-rich vegetables, with no added sugars, colourings, supplements or water. The new funnel design that will appear across all communications, as well as on the front of the pack, demonstrates this, said a statement.

“We’re confident that the beautiful new bottle design and bold new positioning along with some highly engaging PR and marketing activity throughout the year will help drive increased awareness and demand from shoppers throughout the UK. We look forward to working in partnership with customers to help accelerate the impressive sales performance that Savsé is experiencing,” Ashburner added.

250ml bottles are available in cases of 6 with an RRP of £2.49 (PMPs are also available), and 750ml bottles with an RRP of £3.99.