Leading cold pressed juices and smoothie brand Savsé has announced the launch of a new product, Protein Passion, in its HPP protein smoothie range.
The drink, which combines high quality whey, turmeric juice and coconut milk with a selection of unpasteurised fruits including apple, mango and passion fruit, offers 12.5g of protein per bottle and 1 of the 5-a-day.
“With Protein Passion our aim was to bottle up a deliciously nutritious protein drink that helped consumers lead a healthier lifestyle; helping them achieve their 5-a-day goal and experience exciting ingredients like turmeric,” said Paul Gurnell, chief executive of Savsé.
“What’s more, the majority of other protein drinks on the market offer an extremely high level of protein content of around 20g which is only really useful for those people focusing on extreme exercise. Protein Passion and our existing Protein Punch range have 10-12g of protein which are fantastically positioned to attract the consumer simply looking to lead a healthier lifestyle.”
Protein Passion is launching in Waitrose stores with an introductory price of £1.50 (MRSP £2.99) from 2 September until 8 October. The product will also be available to the wholesale and convenience channel from the end of August.
Protein Passion and Protein Punch have an MRSP of £2.99 and are available in 6 x 250ml cases. The Protein range will be supported with a UK-wide PR campaign.
Savsé’s entire range is made from 100% natural ingredients with absolutely no added sugar and use a special, small-batch, high pressure process (HPP) to preserve its drinks. This maintains the nutrient content of the fruit and vegetables as well as the full taste, the brand claims.