Leading crisp brand Walkers has asked retailers to focus on a core range of best sellers to drive sales in savoury snacks category.
The recommendation, which follows year-long category research project by the PepsiCo-owned brand, is suggested as a measure to address a major problem identified in the study: achieving the right mix from the hundreds of SKUs in the category.
The brand said its team ran a three-month trial, across a number of locations, with the updated range and fixture advice, and found sales increasing in double digits in many stores.
Walkers has also developed a Hero 20 collection to help retailers unlock sales. The range includes popular SKUs like Walkers core flavours (Cheese & Onion and Ready Salted), Oven Baked, Sensations, Doritos and Cheetos.
Will Kerr, head of impulse category at PepsiCo, said: “This impulse focused project has helped us challenge norms and delve deeper than ever into the savoury snacks category. It has also led us to develop the Walkers Hero 20, made up of some of the best-selling and much-loved brands in the savoury snacks category. We hope this on-going project demonstrates our continued support for the impulse channel.”