More

    Robinsons refreshes Fruit Creations range

    Britvic is expanding its Robinsons Fruit Creations range with the launch of a Lemon & Raspberry flavour, which is rolling out now. The premium-tier squash has undergone a packaging refresh to include a new look and much stronger Fruit Creations branding. Adding excitement to the squash category through the summer months, the new flavour launch and refresh will be supported by a £1M+ marketing campaign.

    Research shows that shoppers who buy premium products tend to spend 36 per cent more than those who only shop mainstream. As the latest flavour innovation from the brand who has seen YOY consistent growth within the “better” tier squash, Robinsons Fruit Creations Lemon & Raspberry is in a prime position to take advantage of this market – helping retailers to drive sales by offering their existing soft drinks shoppers even more choice, and attracting new shoppers to the category.

    The updated design will include improved imagery of larger, bolder fruit, the flavour names will see a font change to have a more premium feel and the branding made much stronger, leading with colour to dial up the flavour combinations.

    Robinsons refreshes Fruit Creations rangePhil Sanders, out-of-home commercial director at Britvic, comments: “Robinsons has performed incredibly well in recent years, with Big Night In occasions allowing retailers to maximise sales of squash and other take-home staples. Just as sales of our Fruit Creations range continue to grow (+5 per cent vs YA ), we want to give convenience shoppers the variety they crave through this latest addition – Robinsons Fruit Creations Lemon & Raspberry. A truly premium offering in the newly developed, bright and vibrant packaging, the new product is ideal for keeping retailers’ existing adult squash drinkers engaged with their range as well as introducing new shoppers to the fixture.”

    Robinsons Fruit Creations Lemon & Raspberry are available now alongside the newly designed Fruit Creations range , and is supported by a £1M+ campaign across audio, OOH, social, digital and in-store.

    Robinsons Fruit Creations Lemon & Raspberry
    • Pack Size: Single bottle – 1L
    • Case Size: 12x1L
    • MRSP: £1.99 per 1L bottle

    Latest

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle...

    Mangrove portfolio dominates at World Whiskies Awards 2024

    The independent distributor Mangrove’s world whisky portfolio recently cleared...

    Co-op’s net zero targets validated global body

    Co-op has become the first UK convenience retailer to...

    Don't miss

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle...

    Mangrove portfolio dominates at World Whiskies Awards 2024

    The independent distributor Mangrove’s world whisky portfolio recently cleared...

    Co-op’s net zero targets validated global body

    Co-op has become the first UK convenience retailer to...

    Kitwave Group acquires 130-year-old delivered wholesaler

    Kitwave Group plc, the delivered wholesale business, has acquired...

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per cent recycled content packaging across its popular Tyrrells sharing range. This new packaging initiative, which...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle with the launch of new Cold Beer (3.4 per cent ABV), recognising the growing requirement...

    Sharp’s announces off-trade launch of Offshore Pilsner

    Sharp’s Brewery has announced the national off-trade launch of its Offshore Pilsner, as the Cornish brewer celebrates 30 years of success. Building on Offshore Pilsner’s...