Ritter Sport, who continue to outperform the block chocolate market with double digit growth, has announced its 2021 festive range, with its three bestselling Winter Edition 100g bars returning to shelves in newly designed matte film packaging, with increased distribution following exceptional sales success in 2020.
The range is set to drive significant profits once again as Katy Clark, Head of Marketing at Ritter Sport UK & IRE recalls: “Despite footfall down 30 per cent over last year’s Christmas period due to COVID-19, the Winter Edition bars still saw a 95 per cent total sell through within a major high street retailer. A promising indicator of their performance and consumer demand.”
There’s a similar success story to be expected for Ritter Sport’s Mini Tower Chocolate Mix gifting format which is joined by a new nutty SKU for 2021 (Mini Towers only available to Spar stores).
The launch of the 2021 festive range rounds off another big year for Ritter Sport UK & IRE, who launched Ritter Sport Mini Pouches and Ritter Sport Mini impulse bars here in the spring. The results aren’t in yet for 2021, but in 2020 the family-owned German chocolate maker posted a record year, its sixth consecutive growth year since launching. Ritter Sport outperformed the block chocolate market in all channels with 37 per cent annual growth, 50 per cent ahead of the category.
The Ritter Sport Winter Edition line-up:
- Caramelized Almonds: Delicious Milk chocolate smothered over chopped, caramelized sugar glazed almonds
- Spiced Biscuit: Smooth milk chocolate and cocoa crème wrapped around a winter spice biscuit
- Coconut Macaroon: Creamy milk chocolate and coconut crème smothered around tasty pieces of coconut macaroons
Available to convenience via Bestway, Rayburn and Dhamecha, MRRP £1
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