Rises in National Living Wage lead to increased job satisfaction: survey

Photo: DANIEL SORABJI/AFP/Getty Images

Rises in the National Living Wage, such as the increase on April 1, are having a wider-than expected ripple effect on the lives of British workers, by increasing people’s job satisfaction and opportunities, revealed a study.

The survey conducted by alldayPA, a leading contact centre for the SME industry, found that satisfaction with work had increased for 62 percent of those workers participated. More than half of them (53%) said that they received more opportunities for training than two years ago and 49 percent said that they were trusted to take on more responsibilities.

The majority (73%) also said that their job had become more interesting over the previous two years. However, around one third (32%) expressed that they felt their job had also become less secure.

Reuben Singh, CEO of alldayPA, commented that such changes are a direct result of the National Living Wage, as employers are forced to think more about how they use workers within their business.

“Workplaces are evolving as a direct result of the National Living Wage. In many cases, it is no longer cost-efficient to have people performing the most basic tasks. Instead, many of these roles are being automated or given to younger trainees, with more expensive staff asked to take on more demanding and rewarding tasks and responsibilities in order to maximise salary increases. This will consequently lead to a greater requirement to up-skill current staff.

“In the short-term this is creating some uncertainty and change, but it is also leading to workers over the age of 25 being encouraged to take on more fulfilling jobs. As a result, we are seeing an increase in training being provided by employers and an increase in workers’ roles and responsibilities.”

Singh points to his own sector as a typical example, with UK contact centres being forced to rethink how they deploy their workers.

“The modern contact centre is unrecognisable from the stereotype of 10 years ago. Workers are required to provide a very high level of customer service, and manage difficult conversations with empathy and understanding. They are also learning how to do this across a range of channels – able to manage communications over the increasing range of digital media as well as over the phone.”

Over 500 workers above the age of 27, who are paid the National Living Wage, participated in the survey.