KERRY FOODS is supporting sausage brand Richmond with its biggest ever Christmas campaign including advertising, a Christmas packaging takeover, seasonal NPD and shopper activation.
Festive packaging is featuring across key SKUs throughout December with packs containing festive-inspired recipes and Christmas serving suggestions.
To support the launch, the Richmond Peacekeeper will return to the nation’s TV screens in the run up to Christmas.
Richmond pork sausage meat, ideal for the annual turkey stuffing, will also be back in chillers.
“Our research at Kerry Foods shows that the month of December delivers significant uplift with Richmond thick sausages driving +18% more volume in December than any other month.  We would encourage retailers to maximise Christmas theatre in-store with our Richmond branded recipe barkers and fins and, tap into the incremental sales that the occasion offers,” explains Joe Hunter, Richmond brand manager.