Lucozade Ribena Suntory has unveiled a £6.2 million marketing campaign to support its recently launched infused blackcurrant water range Ribena Frusion.
The Blackcurrant Artistry campaign features a brand-new TV advert hitting screens on 15 April, highlighting the natural credentials of the brand across its ready-to-drink, cartons, squash and new Ribena Frusion range.
Charlotte Flook, head of Ribena at Lucozade Ribena Suntory, said: “We’ve conducted extensive consumer testing on our new campaign, with really strong results. In fact, in System1 testing, this year’s Ribena TVCs are in the top 13 percent of all UK adverts for share growth potential – so the campaign is certainly set to drive the brand’s sales for our retail partners throughout the summer and beyond.”
A sampling and experiential campaign will accompany the TV blitz and see 600,000 bottles of Ribena Frusion given away.