The National Lottery operator Camelot is predicting mega sales for retailers this weekend, thanks to the biggest-ever EuroMillions jackpot on Friday (15 July), swiftly followed by a Lotto ‘Must Be Won’ draw on Saturday (16 July).
The operator said each draw could provide a sales uplift of up to 171 per cent and 117 per cent respectively for retailers, based on the sales figures from EuroMillions biggest ever jackpot uplift in May and Lotto natural ‘Must Be Won’ draw in April.
Friday’s biggest-ever estimated £191 million EuroMillions jackpot has been on the rise for a number of weeks now, settling at a staggering £191 million last Friday after reaching its cap and making history.
Camelot said National Lottery retailers can capitalise on the enormous amount of attention and weeks of UK-wide promotion this extraordinary jackpot has received by ensuring that POS for the draw is in a prominent position and reminding customers about the huge jackpot on offer to help drive sales.
The sales frenzy will continue into the weekend, with Lotto also firing on all cylinders. The National Lottery’s flagship game has rolled to a fantastic estimated £11.6 million ‘Must Be Won’ draw on Saturday, presenting another fabulous opportunity for retailers to boost sales.
“With two enormous jackpots totalling over £200 million across two days, this promises to be a hugely exciting weekend for both National Lottery retailers and players. Retailers can generate some excitement and drive those extra sales by chatting to customers about the biggest-ever EuroMillions jackpot and Saturday’s fabulous ‘Must Be Won’ Lotto draw, as well as making sure that their POS is well positioned,” Jenny Blogg, Camelot’s retail director, said.
“Those extra sales won’t only help those retailers’ bottom lines either, they should also add to the more than £30 million that National Lottery players raise for Good Causes each and every week.”
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