Retailers cannot afford to take their online sales growth for granted


MORE THAN £733m was spent online in the UK in May, but with sales dropping month-on-month, retailers must ensure they have high end visibility and user experience if they are to continue to grow sales.
ECommerce now accounts for 12 per cent of all sales according to the latest figures from the ONS, growing 7.4 per cent year-on-year and continuing to easily outstrip the rest of the sector, which grew only 2.5 per cent. However, online growth has begun to slow, and the amount spent dropped by 2.1 per cent from April to May.
“Shoppers have been flocking online in recent years, and simply maintaining a basic eCommerce presence has previously been enough to scoop up a huge number of customers and ensure rapid growth,” comments Andy Muldoon, CEO of leading cloud-based eCommerce solution PowaWeb.
But he said a basic online presence was no longer enough to overcome faltering sales growth. Retailers will have to ensure they are able to stand out from the intense competition online and deliver a compelling service that captures repeat customers.