Nisa said its retailers donated £289,072 to good causes via the Making a Difference Locally (MADL) charity between July and October.
The amount represents a 74 per cent increase when compared with the same period last year, the symbol group noted, adding that the number of individual donations in this period has also seen a strong uplift, rising 47 per cent to 577.
The total amount donated between August and September alone almost doubled from last year’s figure, while in October more than £110,000 was donated, an 87 per cent increase on the same month in 2020.
The significant increase follows an already strong year of retailer donations, with almost £1.2m given to good causes during MADL’s last financial year, which came to a close at the end of June 2021.
Kate Carroll, Nisa’s Head of Charity said: “Community has become more important than ever before and engagement from Nisa partners has continued its strong momentum throughout the year.
“We’re delighted that good causes have benefited from almost £290,000 in the last four months alone and we expect to see lots more charitable giving and activity within Nisa partners’ local communities in the run up to Christmas and beyond.”