Republic Technologies (UK) Ltd is driving growth of the £254 million tobacco accessories category with the launch of Swan Kingsize Cigarette Tubes, the latest innovation from the ‘King of Filters’.

New from Swan, the Kingsize Cigarette Tubes tap into the £1.9 million tubing market, meeting demand from ‘cash-conscious’ consumers looking for an alternative to ready-made cigarettes, with a product that allows them to make their own.

The Swan tubing machine (RRP £3.64) allows consumers to roll cigarettes with ease, with packs featuring both 100 and 200 tubes in both Standard (100 pack RRP 0.99p / 200 pack RRP £1.98) and Menthol variants (100 pack RRP £1.25 / 200 pack RRP £2.50).

“Smokers are more discerning than ever before, and with sweeping changes in the tobacco category, price-sensitive shoppers are seeking alternatives to traditional RYO and ready-made cigarettes,” says Gavin Anderson, General Sales Manager for Republic Technologies (UK) Ltd.

“With Swan Kingsize Cigarette Tubes, consumers can save at least a third versus purchasing pre-made cigarettes.

“We’re giving consumers a simple, cost-effective way to roll their own while providing retailers with an additional opportunity to signpost the tobacco category in-store and maximise sales.”

The launch is being supported by a full marketing programme including trade show and video demonstrations.