RANK HOVIS is launching Maa’s Choice Chapatti Atta across all major South Asian stores in the UK, in time for Ramadan.
The team at Rank Hovis identified that chapatti making is a ritual that a mother performs day in and day out; therefore it was important to understand her needs before coming up with a product that would indeed be her choice.
Lawrence Watson, Deputy Managing Director at Rank Hovis said: “We wanted to ensure that the product that we make fits in perfectly with the requirements of our core consumer so that it becomes their preferred choice. So we undertook an exhaustive research to understand the customer and her expectations from her chapatti flour. Maa’s Choice Chapatti Flour is the result of that understanding and our desire to be true to the mothers who would be using it.”
A Maa’s Choice TV commercial, soon to debut across all major South Asian TV channels.