Meat free brand Quorn has launched a new range of sandwiches and wraps in partnership with leading food to go business, Adelie Foods.
The range includes four sandwiches and two wraps (RRP from £3.29), containing a variety of Quorn fillings and will launch across the out of home channel with a focus on universities from August.
“The meat free category is currently largely centred around planning meals at home, but our research has shown there’s a big demand for more meat substitutes and vegetarian options in the on the go channel,” said Andy Smith, director of business development at Quorn.
“Our sandwiches and wraps performed brilliantly in consumer taste tests and we think our new range can increase awareness and sales for the lunchtime meat-free category.”
David Guy, commercial director at Adelie Foods, added: “We’re delighted to partner with such a leading and dynamic brand such as Quorn to bring these new products to market.
“Quorn is a signpost brand when it comes to meat free, so these products will be instantly recognisable, which will help to drive sales for the whole category, especially as more consumers consciously reduce their meat consumption.”