Quintessential Brands has unveiled a new range of flavoured country cream, Skinny Moo.
With only 55 calories per 25ml serve, the Irish cream comes in two variants, Peanut Butter and Toffee Popcorn. The latter will be introduced later this summer.
A white, eye-catching bottle with a bespoke cap will ensure standout on shelf, while rich bronze (Peanut Butter) and neon pink (Toffee Popcorn) labels are a colourful nod to the two flavours.
Lower in alcohol (12% ABV), Skinny Moo is uniquely poised to excite those who wants to enjoy a lighter treat. It is gluten-free, made from whey spirit and offers incredibly indulgent flavours, but with less calories, appealing to today’s consumers.
“Research shows consumers are looking to enjoy themselves and whilst they don’t want to overdo it on the calories front, they want great-tasting drinks made from the finest ingredients,” said Caroline Daly, international brand manager for Irish Creams at Quintessential Brands.
“Skinny Moo provides the best of both worlds – great taste without any more calories than a gin and tonic, and lower alcohol levels, so ultimately, consumers can have their cream and drink it. “
Skinny Moo Peanut Butter is available to wholesale channel now.
The launch will be accompanied by a consumer marketing campaign aimed at reaching the young adult target consumer through digital and social media, as well as a shopper sampling campaign during the summer with Tesco.