Purdey’s has launched a new £3 million campaign, Energy as Nature Intended, positioning itself as a more natural energy drink option via an on-pack call out and a CGI produced TV advert.

The advert makes Purdey’s the first natural energy brand to appear on TV.

With energetic hummingbirds transforming into the iconic Purdey’s bottle, the advert showcases how it is possible to get an energy lift from Purdeys, a blend of naturally sourced ingredients including fruit juices and, botanicals with b-vitamins, highlighting the benefits of the drink.

“Consumers are looking for energy drink options, but more than ever, they aren’t willing to compromise their health with some traditional variants,” said Rachel Phillips, OOH Commercial Director at Britvic.

“We’re excited to be delivering a through the line activation which brings to life the more natural credentials of Purdey’s in a positive way that will energise consumers’ days,” she added.

Airing from June for 10 weeks, the advert first featured during the popular Britain’s Got Talent Final slot. The campaign will also be supported by VOD, social media, sampling and digital support.