PROPERCORN has announced its first move outside of popcorn with the lauch of a new lentil chip range, PROPERCHIPS.
This will also mark the brand’s transition to PROPER, with ambitions in other snacking categories.
PROPERCHIPS launches into stores nationwide this month in four flavours – Barbecue, Sweet Sriracha Chilli, Sea Salt and Sour Cream & Chive.
The lentil base, besides being high in fibre, iron and a source of protein, adds subtle, creamy flavour to its chip recipe, said the better-for-you snacks specialist.
The all vegan collection uses natural seasonings, contains less than 30% fat than leading crisp brands and under 100 calories per serving.
“PROPERCHIPS marks an incredibly exciting new era for PROPER and catapults us from leading premium popcorn-maker to big player in better-for-you,” said Cassandra Stavrou, co-founder.
“PROPERCHIPS was created for the next generation of snacker, whose expectations on great flavour and health are higher than ever. There’s nothing on the market that’s ticking these boxes whilst really exciting shoppers, so we have no doubt that PROPERCHIPS will enjoy the same success that our popcorn continues to.”
PROPERCHIPS is available in single (20g) and sharing bags (80g).