Pringles loses its moustache for Movember

Pringles is changing its logo for the first time since 1968 as part of a one-year partnership with charity Movember.

The tie-up will see Mr P – the face of Pringles – take part in the month-long challenge by shaving off his moustache. Created by We Are Social, the makeover is being promoted across social media channels to raise awareness of the charity’s work.

Pringles will also be donating £75,000 to the charity and funding some of its mental health tools, including the Movember Conversations tool. Using Pringles’ “Pop, Share, Chat” ethos the partnership aims to highlight the importance of conversations around men’s mental health and encourage others to take part in the Movember challenge, which asks people to grow a moustache during November.