Tangerine Confectionery has revealed new packaging for Princess Mallows.

Updated to appeal to the brand’s typical consumer, the revitalised packaging has a much cleaner appearance, with a more luxurious and indulgent feel.

The Princess marshmallow range is currently available in packs of pink and white, or the new luxurious carton of classic pink and whites and indulgent chocolate covered minis.

The range is made from natural colours and flavours.

Russell Tanner, marketing and category director at Tangerine Confectionery, said: “Princess Mallows are one of Tangerine’s much-loved ranges, and the revitalised packaging of the iconic brand and the introduction of the seasonal carton will both strengthen brand appeal on the shelf, and give an updated feel to the flavours and packaging that people know and love – making a great addition as a stocking filler this Christmas.”

For stockist details or more information on Tangerine’s range of retro confectionery call 01977 692500.