Président, the continental cheese brand from Lactalis McLelland, has launched a new digital marketing campaign with an investment of £1 million across key digital channels.

The aim of the campaign, which is targeted at ABC1 women aged 35-54, is to inspire consumers with ways to slow down and enjoy the French good life by choosing products within the Président range.

The ‘French Good Life’ campaign features digital and social media activity, including Facebook, Instagram, YouTube and Twitter, as well as video-on-demand on All4. Président will also be working with key lifestyle influencers across social media to reach both new and existing consumers.

Mike Chatters, Sales Director at Lactalis McLelland, said: “Our digital media campaign is intended to appeal to both existing and new Président users, targeting channels we know they consume. The creative execution, which features the strapline ‘Avec Plaisir’, has been developed to inspire people on ways to enjoy our products and is expected to reach over 16.7 million consumers throughout its duration. We look forward to bringing ideas and inspiration to consumers through this activity.”

The campaign rolled out last month and will run until the end of December 2017. It will be supported by wide-ranging in-store and promotional activity.