Premier Foods has extended its Loyd Grossman range with the launch of Pasta Italia Pots.
The expansion of Loyd Grossman brand into the pot snacks format by the firm follows its Batchelors Super Noodles Pots, launched in the convenience channel last year.
Available in three popular flavours – Sundried Tomato & Basil, Sundried Tomato & Chilli, and Creamy Chicken Pesto – the Loyd Grossman Pasta Italia range (MRSP: £1.49) will also be launching in a sachet format.
“Shoppers trust the premium quality of Loyd Grossman sauces and the Pasta Italia pot format brings relevance to the convenience channel, helping retailers to tap into the on-the go eating trend and providing consumers with a convenient meal solution,” said Steve Kelly, convenience channel director at Premier Foods.
“Innovation of new products is the no.1 driver of pots growth, with people willing to pay more for authentic flavours, so we’re confident that the new range will appeal to consumers and provide a real taste of Italy.”