UNILEVER UK has launched a £2m marketing campaign to support Pot Noodle's new flavour, Brazilian BBQ Steak.
On air now with a TV advert, the campaign, which includes print, PR, digital, and an on-pack promotion, plays on the brand’s established ‘So Easy It’s Wrong’ proposition and captures what its loyal fan base of 16 – 25 year old guys associate with Brazil – BBQs and steak.
An on-pack promotion is giving consumers the chance to win Brazilian themed prizes across the new Brazilian BBQ Steak as well as the top four flavours (Chicken & Mushroom, Beef & Tomato, Original Curry and Bombay Bad Boy).
Pot Noodle Brazilian BBQ Steak features vibrant packaging in line with Brazil’s national colours with BBQ cues on pack. 
Available in cases of 12, it has an RRP of £1.09 per unit.