Pork Farms has developed its first Porkless Pork Pie, which features a tasty plant-based meat-replacement filling.
The brand, which was founded in 1931, is the first manufacturer to add a meatless pork pie which features pea protein to its repertoire. Pea protein is a natural plant-based protein, filled with nutrients and amino acids.
Alongside the innovative meat alternative, the Porkless Pork Pie features Pork Farms’ hot water crust pastry and seasoning.
Mike Holton, brand manager at Pork Farms said: “There’s currently a growing demand in the market for meat replacement pastry products and, with flexitarianism continuing to gain popularity, it is clear that the demand for alternative protein products is not just a passing trend. With consumers more conscious than ever before about their health and the impact their food is having on the environment, we are pleased to be able to introduce a new product t that addresses both of these concerns.”
The new plant-based pie has been developed to meet the demand for flexitarianism-friendly options for consumers is looking to reduce their meat intake. This new product development signals a move by the brand towards a healthier snacking range, providing meat-free on-the-go savoury pastries that should appeal to the UK’s rising number of health-conscious consumers.
Holton added: “When it comes to plant-based food, consumers shouldn’t have to sacrifice great taste. We know how much the British public love pork pies and pea protein’s texture is paired perfectly with delicious flavours to give it an authentic taste.”
Pork Farms 2x65g Porkless Pork Pie – £1.65