Pom-Bear returns to TV

Pom-Bear, is set to return to TV screens this August with the Bare Bear Snack campaign.

The campaign will seek to build on the fan base of the snack brand, highlighting its free-from credentials.

The 20 second advert, which airs during August and early September, will remind audiences that Pom-Bear is free from gluten, artificial flavours, and artificial colours – in fact, they are completely naked!

The advert is part of a £1.7 million TV and Digital campaign, which will reach households across the UK. This year marks the third consecutive year that Pom-Bear will appear on TV screens.

Last year’s campaign boosted sales for Pom-Bear by 8.5 percent in the weeks post the campaign – something brand owner KP Snacks will be looking to replicate.

Vijay Bhardwaj, Head of Marketing at KP Snacks said: “We’re delighted to see the Bare Bear Snack return to television following last year’s successful campaign. Pom-Bear is the perfect free-from snack to help retailers to boost their sales among families during the summer season.”