Speciality drinks company Delamere Dairy has launched its new Planted range into 330ml cartons (RRP £1.50) following the launch of 1L cartons of two of the variants in 2018.
Two new flavours – Almond Drink with Coffee and Oat Drink with Date & Vanilla – join the range to sit alongside the existing Oat Drink with Banana and Coconut Drink with Cocoa variants.
The drinks are intended to capitalise on the ready to drink sector targeting lunchtime chillers and food on the move.
Pat Brunt, sales & marketing director for Delamere, commented: “We have built a strong reputation over many years for speciality drinks and we are really proud of the Planted proposition.
“The range is designed to target those wanting a dairy free, chilled drink that delivers on taste. We’ve seen healthy sales in supermarkets of the 1L carton and it seemed a natural move for the range to be consumed on the go.”
While suitable for those following specialist diets, Planted will also appeal to more mainstream consumers looking for great tasting refreshment. Planted is a source of calcium for maintenance of bones & teeth, vitamin D for calcium and phosphorous absorption and B12 for normal function of the immune system.
Planted has partnered with the Woodland Trust, the UK’s largest woodland conservation charity, to stand up for trees and support the work they do. 1p from every 330ml carton and 2p from every 1 litre carton sold will be donated to the Woodland Trust to plant and protect trees and woods across the UK.
All the drinks are approved by the Vegetarian Society as suitable for Vegans.