Global snacking company pladis has launched a range of Halloween-themed cakes and two Bonfire-themed cakes in the UK under McVitie’s brand.
The Halloween range includes McVitie’s Jaffa Freaky cake bars, McVitie’s Jaffa Lemon and Slime cake bars, McVitie’s Digestives Beastly Bakes and McVitie’s Hobnobs Terrifying Toffee Apple Flapjacks.
“We’re thrilled to be launching our McVitie’s Halloween cake range into the cake category this September. We know consumers love this season and these four products allow us to hit three occasions -a lunchbox treat, a me-time moment and an individually wrapped cake for trick or treaters,” said Claire Hooper, head of marketing for McVitie’s Cake Company at pladis UK&I.
Tate & Lyle Sticky Toffee Pudding Cake and Tate & Lyle Sticky Toffee Apple Pudding Cake, two autumn flavour favourites, are the ones that aim to to ensure bonfire night goes off with a bang.
Available now across Grocery and Convenience channels, cakes in both ranges come at an MRSP of £1.00.