pladis has launched Jacob’s Mini Cheddars Crunchlets, a new lighter, crunchier format for its £80M Jacob’s Mini Cheddars brand. Jacob’s Mini Cheddars Crunchlets will “look to catapult the brand into new consumption moments”.
Available in two traditionally-cheesy flavours – Rich & Tangy Cheddar and Cheddar and Caramelised Onion – Jacob’s Mini Cheddars Crunchlets have been golden-baked with real cheese. They will offer consumers a new light and satisfyingly-crunchy format for the brand, all while retaining the same distinctive, cheesy Jacob’s Mini Cheddars taste as always.
New Jacob’s Mini Cheddars Crunchlets will be available in 6x17g multipacks and 115g sharing bags, across multiple grocery, wholesale and convenience from the beginning of October. They will also be launching in a 65g Price-Marked Pack (RRP £1), exclusive to the wholesale and convenience channels.
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