Pip & Nut has entered the premium impulse category, launching a range of all natural Nut Butter Cups.

The nut butter experts said the new launch responds to an increasing shopper demand for a permissible yet indulgent treat.

“Time and time again we had consumers asking us to make nut butter cups, in fact some of our most engaged instagram posts on Pip & Nut’s instagram were those featuring nut butter cups,” said Pippa Murray, founder of the company.

“So, after listening to our community of fans we are so pleased to present our very own range of Nut Butter Cups!”

Made in the UK using Pip & Nut’s nut butter, each cup is deliciously wrapped in ethically sourced, single-origin Colombian chocolate.

Available from 1 November in three variants, Milk Chocolate Peanut Butter Cup, Dark Chocolate Peanut Butter Cup and Dark Chocolate Almond Butter Cup, each 34g pack contains two cups.

The range is gluten-free with natural ingredients and no palm oil. The dark chocolate cups are vegan friendly, with each cup in the range containing just 102 calories.