Nut butter brand Pip & Nut said it will introduce custom made glass across its entire product range, currently in fully recyclable 30 per cent rPET jars.
The B-Corp business added that the move will offer improved recyclability due to glass being more widely recycled in the UK.
Made from a minimum 50 per cent recycled glass, the jars have a recyclable label, lollipop, and lid. The bespoke embossed jar also boast a brand-new look created in partnership with the agency Made Thought, and the independent Argentinian illustrator Bernardo Henning, who has brought the flavours to life on pack.
“This project has been over two years in the making and we’re so excited to see it come to life,” Pip Murray, founder, said. “We always listen closely to what our consumers want, and they clearly asked for us to move to glass. We are delighted that day is finally here.”
“As a brand we are committed to always deliver on Better Nuts, Better Taste, Better Business and this packaging relaunch is a demonstration of this third pillar and to our overall goal of making nut butter better.”
Following the move into glass, the brand is now furthering their B-Corp promise of ‘better business’ by working on their commitment to setting science-based targets in 2021 to reduce their carbon emissions and align to Net Zero.
The Pip & Nut glass jars, Peanut SKUs, RRP: £3.00/300g, Almond SKUs, RRP. £3.25/170g will roll out across retailers from 21 July onwards.
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