Pip & Nut has unveiled a new 400g jar format for two of its most popular flavours – Crunchy Peanut Butter and Smooth Peanut Butter (RSP: £3.50).

Pippa Murray, founder of Pip & Nut, said consumer feedback inspired the newest addition to the brand’s growing product portfolio.

“We always listen to consumers, and they’ve told us that when they are buying for a household our 225g just isn’t quite big enough,” Murray said.

“Our new 400g size bridges the gap between the 225g and 1kg tubs offering them a convenient option which is better value for money too.”

The jars will be available to independents through CLF, The Health Store, Tree of Life and Marigold.

Pip & Nut Peanut Butter is made using Argentinian hi-oleic peanuts, which make it naturally sweeter and contain more mono-unsaturated fats than standard peanuts. As with all the nut butters in the Pip & Nut range they are all-natural with no added sugar, additives or palm oil.