Petits Filous, the kids’ yogurt brand from General Mills, has launched an on-pack promotion, giving shoppers the chance to win a £50 voucher from Muddy Puddles, a children’s outdoor clothing brand.

The promotion will run until 31 December across the brand’s core range.

“We’re on a mission to champion the importance of outdoor play, as we know this boosts a child’s development. Muddy Puddles is a brand that echoes our values and our partnership aims to highlight the importance of exercise alongside the benefits of kids’ yogurt,” said Elisa Costa, Senior Brand Manager for Petits Filous.

To support the launch, Petits Filous is running a Sainsbury’s Nectar Card exclusive promotion, where shoppers who purchase a four-pack of Petits Filous have the chance to win a personalised Muddy Puddles raincoat for their child.

With an RRP of £1.50, the on-pack promotion is available in all major grocery stores.