More

    Pet care brand Butcher’s donates over 2.5 million meals to vulnerable dogs

    Photo: iStock

    Leading dog food brand Butcher’s Nourishing Food for Dogs has announced a huge milestone in its corporate social responsibility (CSR) efforts, having now donated over 2.5 million meals to dogs in need via its #NourishEveryDog initiative.

    Every time the #NourishEveryDog hashtag is used on social media, a meal is donated by Butcher’s, supporting dog homes, shelters, rescue charities and pet food banks nationwide with meal donations.

    Since starting the #NourishEveryDog campaign four years ago, over 2.5 million meals have been donated to over 400 charities.

    The news comes at a challenging time for pet owners as cost of living pressures mean that 40 per cent of pet owners are anxious about the costs of their pet, with 60 per cent of people seeing an increase in pet bills.

    Every week over 1,000 people have to make the difficult decision to give up their dog, with the number of dogs in animal rescue centres and rehoming facilities on the rise amidst the cost-of-living crisis.

    “It’s a really tough time for people at the moment, as the cost of living crisis impacts everything around our day-to-day lives and, sadly, our pets are also feeling this impact. It’s heartbreaking to see the increasing rate of people having to give up their dog, but it does give our #NourishEveryDog initiative all the more purpose,” Natasha Bryant, senior brand manager at Butcher’s Nourishing Food for Dogs, said.

    “We’re incredibly proud to have donated over 2.5 million meals to over 400 different charities nationwide, and have set ourselves an even more ambitious goal of 3 million by the end of 2023. We’re calling for everyone to use #NourishEveryDog on social media – it really is that simple, and a meal is donated every single time it is used!”

    Latest

    Family-owned plant-based startup secures funding

    UK-based family-owned startup Shicken has raised £4 million in...

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle...

    Mangrove portfolio dominates at World Whiskies Awards 2024

    The independent distributor Mangrove’s world whisky portfolio recently cleared...

    Don't miss

    Family-owned plant-based startup secures funding

    UK-based family-owned startup Shicken has raised £4 million in...

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle...

    Mangrove portfolio dominates at World Whiskies Awards 2024

    The independent distributor Mangrove’s world whisky portfolio recently cleared...

    Co-op’s net zero targets validated global body

    Co-op has become the first UK convenience retailer to...

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per cent recycled content packaging across its popular Tyrrells sharing range. This new packaging initiative, which...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle with the launch of new Cold Beer (3.4 per cent ABV), recognising the growing requirement...

    Sharp’s announces off-trade launch of Offshore Pilsner

    Sharp’s Brewery has announced the national off-trade launch of its Offshore Pilsner, as the Cornish brewer celebrates 30 years of success. Building on Offshore Pilsner’s...