Pernod Ricard has announced the acquisition of Italian super-premium gin brand Malfy from New York-based Biggar & Leith.
Each gin in the Malfy range is distilled by the Vergnano family in the Italian region of Moncalieri, using genuine Italian ingredients such as Italian juniper, coastal grown Italian lemons and Sicilian blood oranges and pink grapefruits.
Malfy is already present in several international markets such as the UK, US and Germany and the range includes four variants: Originale, Con Limone, Con Arancia and Gin Rosa.
Christian Porta, managing director in charge of global business development of Pernod Ricard, said: “This acquisition is true to our long-standing strategy of investing in brands with strong potential in growing categories. In line with the launch of our “Transform and Accelerate” strategic plan, we will continue actively managing our fantastic portfolio of brands”.
Elwyn Gladstone, founder of Biggar & Leith, said: “We are excited to see Malfy gin move to the Pernod Ricard family of brands. We believe that with their stewardship and expertise in building super-premium spirits brands, Malfy will continue to flourish.”
The deal is expected to close shortly.
With this acquisition, Pernod Ricard has expanded its portfolio further into the fast growing super premium and flavoured gins categories, following the partnership with Monkey 47 in 2016 and the acquisition of Ungava in 2018.