PepsiCo has launhed a new campaign for Walkers range, which also includes a promotion with 7UP Free and PepsiMax, offering shoppers a summer combination of a drink and snack.
The ‘Grab Summer by the Snacks’ campaign is aimed to drive sales during the summer months across the Walkers Sensations, Doritos and Max Strong ranges.
“Summer is a time when occasional buyers enter the savoury snacks category, with every one degree increase in temperature, we see a 4% uplift in salty snacks sales. This increased impulsivity is driven by the fact that, if you take into account bad weather, time you are asleep, at work, commuting or doing life admin, us Brits are left with just 82 hours to ‘Grab Summer by the Snacks’,” said Tegan Philp-Hines, senior brand manager.
The popular snacks brands are joined by 7up Free and Pepsi MAX in the promotion which is live from now until 27 July 2019.
The campaign uses a flexible messaging system which targets consumers based on their location. When near a park, the ad will show “The Park Called. Bring Snacks” and, those at the airport will be see ads showing “Fly. Snack. Share. Repeat”.
The in-store POS and stackers created to support the campaign have interchangeable headers healping sales teams to deliver relevant messaging based on the store location.
The activity covers a range of pack sizes and taps into every occasion from lunch time snacking to a picnic in the park with friends through to a big night in. It is supported by a demand generating consumer marketing campaign placing more focus on high footfall areas such as: parks, beaches and campsites.