Pepsi MAX has launched its new ‘Christmas Refreshed’ campaign which has seen the brand back on TV.
Launched on 2 November, the campaign aims to encourage people to refresh their old Christmas traditions, with the help of two UK hip hop artists – Kamakaze and TrueMendous.
Building on the brand’s previous rap advert, the creative reimagines the sounds of Christmas and focuses on the original Pepsi MAX.
The festive ad follows on from the brand’s pack redesign and TV creative earlier this year for its Cherry, Raspberry and Ginger flavours.
The campaign will also be supported by out-of-home artwork and digital content.
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