Partners for Growth, Unilever’s convenience category and retailer advice programme, is celebrating its 15th year with the launch of a revamped website.
The new website has undergone a complete refresh in response to a recent retailer survey, and now boasts updated content and more user-friendly site navigation.
Matthew Trembath, channel category manager at Unilever, commented: “We regularly seek feedback from our site users and so in our 15th year, we wanted to ensure that we continue to provide them with the most relevant content and best possible user experience.”
The user survey found that retailers were overall very satisfied with the advice available, with 95 percent of them stating that they would recommend it to other retailers. It showed that category advice was of particular interest, alongside the different sized planograms and best seller lists, the retailer testimonials and in-store activation case studies.
However, feedback also showed that some retailers hadn’t been aware of some of the content on the site, as the navigation didn’t facilitate its ease of access.
A simplified main navigation with drop downs will now help retailers see and access the full scope of the content available. This is supported by 4 homepage sliders to direct users to specific areas of site, such as category and shopper advice, sales growing opportunities, business advice from the Retailer Panel, and finally an area where retailers can contact the experts for help and advice.
The new content now includes newly updated category planograms and best seller lists, a seasonal calendar to make retailers aware of upcoming events, extra insight on in store activation and new retailer mentoring case studies.
Trembath added: “Having shared the new site navigation and content with our retailer panel, they told us that it was a big step forward in usability, so we hope that after 15 years of providing unbiased advice, and in an environment that has never been more challenging, we can continue to help even more retailers attract customers to their stores, keep them coming back and encourage them to spend more!”