Parfetts has relaunched its on trade range under ‘The Local’ brand.

The new service offers an expanded range of seasonal deals on wines, beers, spirits and mixers. It also provides exclusive catering deals on everything from coffee to bleach.

Commenting on the launch, Guy Swindell, retail director of Parfetts said: “We undertook a root and branch review of the service we provide to the on trade, and ‘The Local’ is designed to meet their needs in a rapidly evolving sector. We’ve expanded the number of lines and increased availability.”

Parfetts has appointed Chelsie Taylor as a dedicated on trade advisor to work with customers.