Parfetts has appointed Jon Griffin as the general manager for its new depot in Birmingham. The new depot is the employee-owned wholesaler’s eighth site.Jon Griffin has over 30 years of experience in the wholesale and convenience sectors. He has held senior roles at Bestway, having managed depots in the Midlands and South Wales.Jon will recruit a team of 100 over the coming months and reports to Parfetts head of operations, Jason Barnard and wholesale director, Andy Whitworth.Commenting on his new role, Jon Griffin, said: “Parfetts is a great employee-owned company that is bringing something new and exciting to the Midlands market. It’s a fantastic opportunity to build a team that will be laser-focused on delivering the best customer experience. In addition, I find that Parfetts has a passion for wholesale that is unique in the industry at the moment.“Parfetts are investing in the independent retail business to ensure they have the support and margins to thrive. It’s a true partnership approach that is refreshing, and I’m confident it will drive the growth of the new depot in Birmingham.”Retailers in the midlands are set to benefit from the wholesaler’s fast-growing symbol groups, which offer a range of fascias with Go Local, Go Local Extra, and the off-licence focused, The Local. Over 1,000 retailers are now members.The 100,000-square-foot Birmingham depot will launch in the new year to provide independent retailers across the Midlands with access to a wide range of regular promotions, from weekly manager’s specials to quarterly showcases. There are regular three weekly promotions with 120+ products plus EDLP lines offering increased value and margin across key products in any promotional period.
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