Parents of primary school aged children in the UK want clear nutritional labelling on front of the packs to help make healthy lunchtime choices for their children, according to a new research.
A staggering 89 percent of parents want all brands to adopt nutritional traffic light system, as most parents are aware of the colour coded nutritional information and 71 percent use the coding regularly, according the research by malt loaf brand Soreen.
A third of parents (33%) said they finding it difficult, or unsure, when it comes to sourcing healthy food. The survey also found that almost two-thirds of parents feel that eating less sugar is an important step to becoming more health conscious.
Public Health England’s (PHE) Change4Life campaign revealed earlier this year that the average child in England consumes an additional 2,800 sugar cubes over and above the recommended maximum sugar allowance.
“We took steps earlier this year to showcase the shocking amounts of additional sugar children are consuming annually, as well as raising awareness that there are healthier swaps available, which are just as satisfying,” said Liz Jacobs, marketing manager at Soreen.
“For instance, simply swapping a cake bar for a Soreen Lunchbox Loaf in a child’s lunchbox, can cut a child’s sugar intake by 57% . Plus, Soreen is known for its tasty varieties, so even though Soreen Lunchbox Loaves are a healthier option, consumers aren’t compromising on the taste.”
Soreen, which has been supporting Change4Life for the past four years, pledged their support for the campaign again this year in January and are continuing this in their September campaign, with the Change4Life ‘Good Choice’ badge being applied to all their lunchbox loaves variants as well as both Malt Loaf Bar variants and the majority of their loaf formats.
Parents, albeit to a lesser extent, are also conscious about the high fat in the food, with 39 percent saw eating less fat as a positive step to heathy eating.
“Our lunchbox loaves are now available in four flavours; original malt, banana, apple and strawberry and all variants are less than 100 calories a portion and have no reds in their nutritional traffic lights,” said Mark Simester, managing director at Soreen.
“We took the decision to feature the traffic light nutritionals on the front of the packs in 2017 to make it easier for parents to make healthier choices.”
“This year, research shows that 50% more households are buying Soreen Lunchbox Loaves than in the previous year and we believe that being transparent with our healthy credentials has impacted this rise.”