Oreo has launched a new on-pack promotion in partnership with Snapchat, offering shoppers the chance to win prizes of up to £1,000.

Consumers simply use Snapchat to scan the Snapcode on special Oreo packs. They will be then invited to complete an online game to be in with a chance of winning one of hundreds of prizes.

There are 10 top prizes of £1,000, as well as 200 limited edition Oreo hoodies, 400 special Oreo t-shirts, 1,500 enamel pin badges and 1,500 free pack coupons. Terms and conditions apply and can be found at www.oreopeople.co.uk.

The promotion runs from January 21 until April 30 across all 21 Oreo SKUs including market-leading Oreo Vanilla 154g, Oreo Thins and the full Oreo PMP range. The campaign will be supported by TV, video on demand, online video and social media support from January 21 until March 31.

Joanna Dias, senior brand manager sweet biscuits (Oreo) at Mondelēz International, said: “This promotion offers independent retailers a great opportunity to increase sales of a well-loved and established brand. Having first launched in 2008, Oreo is now worth over £46 million.

“We know on-pack offers grab the attention of shoppers, and we’d anticipate the brand’s new partnership with Snapchat to be a big sales driver for retailers.”