Oreo is being supported by a new on-pack promotion – The Great Oreo Cookie Quest.

Up for grabs is a trip to California with a visit to the Googleplex and spending money, alongside thousands of Oreo merchandise daily prizes.

To have a chance to win, consumers simply need to buy a promotional pack of Oreo cookies then scan the logo or Oreo cookie and enter their pack code online.

Running until 31 May, The Great Oreo Quest will be supported by TV, PR, digital and in-store activity.

Katie Dade, Senior Brand Manager for Oreo, comments: “Oreo is now £50m value sales (+17%) with 30% penetration and 49% repeat rate. 2018 is actually our 10th UK birthday so we’re kicking off the year in style with this wonderfilled activation that offers a great brand experience for consumers while helping to drive further penetration and frequency. With strong brand investment, retailers should stock up now to make the most of consumer excitement and heightened awareness.”