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    One Stop franchisees see manifold increase in sales with smaller store format

    Vinay Parekh, One Stop Franchisee in front of King Street store

    One Stop said its franchisees are reporting up to eight times increase in sales by focusing on smaller stores.

    Positioned more for their location and the needs of their community, these stores under 1,000 sq ft have been able to offer additional services without any expansion in size.

    One such retailer, Vinay Parekh who currently has two One Stop stores under 1,000 sq ft each, reported a 700 per cent increase in the opening three months of trading with his first store in Tameside.

    “We took over a store on Yewtree Lane, Duckinfield which was a run-down business and looked like it had no future. I’d had my eye on the business for a while, but it was the confidence and commitment that One Stop gave me that made me realise that I could make it work,” Parekh commented.

    “When we opened without extending the size we added in additional services, a Post Office, Costa Express Machine, Slush Puppie Dispenser and ATM and utilised all of the space available. For us to go in and invest like this has made a real impact for the community. Virtually overnight the store went from £3,000 a week turnover to over £24,000!”

    John Miller, head of franchise at One Stop, said a right offer is the key for the future for many   smaller traditional newsagents who want to move towards being the local convenience store.

    “The results we are seeing from these smaller stores is a testament to what our customers need for their everyday needs. Introduction of the services into these smaller sites bring footfall by serving the local community with what they want,” he said.

    Miller added that smaller stores are an attractive proposition to many franchisees having lower investments.

    “They still get the One Stop refresh and installation of our state-of-the-art technology. They are also easier to operate but still drive strong sales and profitability,” he said.

    “One Stop’s systems and processes really sweat every inch of space to drive value and footfall. We tailor the range to each planogram size ensuring we have the best sellers, driven from all our sales data across the One Stop estate.

    “Our fantastic promotions are single pick, fresh range delivered 6-days a week to these smaller stores, really helping them grow into the fresh category, managing risk of wastage, driving sales with multiple link deals.”

    Parekh agrees that the proposition of giving supermarket comparable prices and offers in the smaller format community stores truly works.

    “If the location is right a smaller store means overheads are less and the turnover increases. Bigger stores means more staff and higher energy costs; basically, everything is doubled,” he said.

    He is now championing the format, after repeating the success of his first store on Yewtree Lane at another store of a similar size.

    “We took over a store on Kings Street,” Parekh explained. “This was a small, rundown old fashioned sweet shop and newsagent and the owner was retiring and selling the building. We closed the store for a long period of time, added some space to make it 900 sq ft, and when we opened we went from zero to £15k a week! With amazing customer feedback and comments.”

    Parekh has been with One Stop for 18 months now and is all praise for the support of the convenience business: “One Stop are very professional and their format really works with all the offers and prices. The colleague training, uniform, planograms and the deliveries means we’re not doing any running around. We can concentrate on driving the business, developing our colleagues, and giving our customer the best service possible.”

    He now wants to open more sites, because “the model allows me to run multiple stores with ease – so the future is exciting.”

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