‘One in five Brits to ditch turkey, pigs-in-blanket for plant-based Christmas meal’

One in five Britons will be ditching turkey, bread sauce and pigs in blankets for a plant-based Christmas lunch this year, a new survey has revealed.

According to data by Treedom based on the survey of 2,000 people, around 29 per cent are adopting more of a sustainable attitude and not eating meat as they want to be more mindful of the environment.

A third (32 per cent) will be using vegan gravy, while one in four (24 per cent) will be opting for plant-based ‘turkey’ slices instead of a traditional roast. The survey also found that a quarter (23 per cent) are planning on having a classic nut roast or a pasta dish.

The survey report adds that other ways in which Brits are addressing their environmental impact is by limiting single-use plastics, not sending any Christmas cards, putting up a reusable Christmas tree and turning the heating down.

“It’s great to see that so many Brits want to do their bit for the environment during the festive period from reducing meat consumption to crafting their own presents,” head of development in UK & Ireland for Treedom, Anna Weston said.

“Caring for our planet has risen in popularity among Brits of all ages – not just with the younger generations – with many opting for eco-friendly decorations and gifts this year. With the climate crisis worsening, it’s clear that people are looking to make changes to do what they can to combat this and make a difference for families all around the globe.

“However, it’s important to remember that these good habits aren’t just for Christmas and we should aim to incorporate them into our daily lives as we enter a new year,” Weston commented.

“Small things like recycling more, buying second-hand items and signing up to eco subscriptions are simple and cost effective changes many of us can take into 2023.”

The news comes as Plant-based alternative meat brand This has launched a new streaky bacon product as Veganuary 2023 approaches.