Nomadic Dairy has unveiled its first multipack format, tapping into the rise in less frequent, higher value shopping and the growth of at-home snacking.
The move will see its Yogurt and Oat Cluster flavours going into three-packs. The company said the pair – Strawberry and Chocolate – is the top two yogurts in the convenience category [IRI].
The unconventional 3-pack will also be the ideal size for Nomadic’s core audiences of single occupancy homes and smaller family units, it added.
“Our three-packs are a great solution for smaller households who don’t want to be forced into buying larger formats – with the risk of lots of wasted yogurt,” commented Tom Price, head of marketing and innovation at Nomadic Dairy.
“In contrast, for this under-served group, a pack of three is a perfect weekly solution. They’re our first take-home format – perfect for these changed times – and tap directly into the rapid growth in home-snacking occasions.”
The multipacks (RRP of £4.00) have already been listed by SPAR nationally from 1 October.
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