Nisa’s World Food promotional event will feature Italian cooking in November, assisting retailers to tap into the meal solutions shopper mission with a great range of firm favourites.
With meal inspiration being a key reason for more than 40 percent of shoppers going into convenience stores, Nisa said its is working hard on this offering to ensure retailers are appealing to this group of consumers.
Launching in stores next week, running from 12 November to 2 December, deals available include Dolmio pasta sauce jars for £1, Barilla dried pasta and spaghetti for £1, tinned Napolina tomatoes and passata cartons for 60p as well as deals on Italian beers including Birra Moretti (4 x 330ml for £4.50) and Peroni (12 x 330ml for £14).
The beer deal will not be available in Scotland due to minimum unit pricing.
Philippe Rondepierre, head of marketing at Nisa, said: “Research from HIM tells us that Italian cooking sauces are number one within World Foods and accounts for a 28 percent share of the impulse market. What’s more, a massive 81 percent of UK households buy Italian when purchasing from the World Food category.
“Our Italian meal solution offers some competitive deals which should help to increase sales and drive footfall for our retailers.”