Nisa has announced a new funding model for its registered charity, Making a Difference Locally (MADL), which could see levels of donations increase.
All Co-op own label products sold in Nisa retailers’ stores will now carry a donation of 0.6 percent to MADL, in the same way that Nisa’s Heritage own label products do.
More than 850 lines have been rolled out to partners since the acquisition of Nisa by Co-op in May last year. Nisa said the final phase will commence in April, making almost 2,000 Co-op own-brand products, across all categories, available to Nisa partners.
“It’s fantastic news that Co-op products now carry contributions to MADL and it really helps to secure the charity’s long-term future. It means more funds will be raised, enabling even more great work to be done in local communities,” said Kate Carroll, Nisa’s Head of Charity.
In addition, MADL unveiled two new developments at Nisa’s retail exhibition at Stoneleigh last week, token collection boxes and and coin spinners.
Token collection boxes will allow shoppers to choose which local cause they would like their store to support with MADL funds, and new coin spinners will help to raise additional funds for these causes in a fun and more interactive way.
The launch of Co-op own brand products into Nisa stores is also helping charities supported by the Co-op. Nisa retailers were able to help raise around £60,000 for The One Foundation since making Co-op water available to them through the initial roll out.
For every litre of Co-op own brand water sold, 3p is raised for The One Foundation, which helps communities around the world to access clean and safe water.
Nisa’s annual trade show itself made a huge donation to foodbanks in the Coventry area , with nearly seven tons of food being donated at the conclusion of the event by Nisa and their suppliers who were exhibiting at the NAEC in Stoneleigh.